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Les Moonves, CEO of CBS, emphasized CBS’s new initiative of creating original web content at the Advertising Bureau’s Interactive Conference saying “the future of internet content is as a lab for the network”. The LA Times recently described Easy To Assemble as “in the vein of HBO’s The Comeback and Extras, finding comedy in the small and large humiliations of acting life”. Easy To Assemble will be TV.com’s first foray into original entertainment content.

From Monday 29th September onwards CBS’s website TV.com will be exclusively broadcasting new episodes of the show.

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Music for the series is Apples and Fish by Swedish band Sparhusen.Īfter getting 300,000 views on Youtube in their first 5 days Easy To Assemble has been picked up by CBS. Tom Arnold waxes lyrical on preparing meatballs. Craig Bierko talks about using the Allen key. Kevin Pollack provides training on greeting customers. The following episodes provide off beat introductions to IKEA culture. Watch out for the Jane Lynch cameo.Ĭlick on the image below to play Training Day, Episode 1, in YouTube The first episode, Training Day, featuring American actress, writer and director Illeana Douglas was launched on Youtube and TV.com. Metacafe’s large audience and exclusive focus on short-form video entertainment makes it a great place to launch this type of entertainment.” It’s less like creating a product for a slot on the shelf and more like creating a universe to diffuse through cyberspace. “On the Internet you can create storylines and characters in a non-traditional, non-linear way. The campaign is supplemented by a specially designed site, “These spoof training videos really capture the flavor of the main episodes of ‘Easy To Assemble,’ which will be launched later this month,” said Thomas Bannister, CEO of SXM, the company behind the campaign. Twenty co-worker training videos, initially rolled out online on the SVX channels at YouTube and Metacafe, feature playful if slightly embarrassing moments for staff and guests at an IKEA store in Burbank, California. Each person was so valuable to making this project a success for all.Įnjoy the holiday season knowing you have made a tremendous difference in so many lives.Įditor’s Note: The writers are co-chairs of the Burbank Coordinating Council’s Holiday Basket program.IKEA is promoting the line, “Easy to Assemble” with an online video series starring director Illeana Douglas and co-starring Jeff Goldblum, Tom Arnold, Justine Bateman, Jane Lynch, Craig Bierko, Kevin Pollack, Ed Begley Jr. What you did touched hearts and created a holiday for our whole community. Thank you seems too little to say to everyone who participated. The excitement and wonder in the eyes of children and families who received baskets is the reason to for the program. We have heard by phone and email from many of the families with messages of thanks and telling us this made their holiday possible.

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Our drivers came back to share stories of the families they had seen and anxious to load up and go out to deliver more.

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The families served were full of gratitude and there were more than a few tears shed between parents, children and drivers too. Burbank community spirit was the key to success in helping our city’s needy families.įrom food drives, to sorting, bagging, building baskets and delivering, this project has incorporated the help of hundreds and hundreds of terrific people. You did it! It took the help of each and every person working together for this wonderful program. Heartfelt thanks to all our hundreds of generous donors and volunteers. This year Burbank Coordinating Council’s Holiday Basket Program was the best one ever! We served over 550 families with food and gifts.